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Thesis in banking marketing

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Bachelor thesis - DiVA Master in Banking is modern course desned to incorporate the various aspects of the banking as a field of study in economical way of handling finances. The purpose of this dissertation is to investate customer behaviour in the. Banks are known to focus much of their marketing on customer retention which.

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Marketing Management Projects, Thesis Ideas Dissertation Several topics are covered, including marketing metrics and accountability; challenges in the implementation of profitable customer management approaches in practice; analytic versus heuristic (‘rule of thumb’) decision making; and the modification of costly customer behavior in order to increase customer profitability, customer lifetime value (CLV), and customer equity, i.e. The thesis critiy reviews the concept of customer equity and proposes a Customer Equity Scorecard, providing a starting point for a constructive dialog between marketing and finance concerning the development of appropriate metrics to measure marketing outcomes. Explore Marketing Projects, Advertising Project Topics or Ideas, Sales Based Research Projects, Latest Synopsis Examples, Samples, Structure Abstract, Base Papers.

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